I contributed to the design and execution of Mizzen+Main’s Summer Launch campaign, creating an engaging seasonal narrative across digital and physical spaces. The creative direction paired bright, lifestyle-driven imagery with clean layout systems to showcase the collection's effortless style. I was responsible for scaling the campaign across every customer touchpoint, including mobile app UI, desktop landing pages, social content, print collateral, and storefront signage, ensuring the visual story remained cohesive and compelling from online discovery to the retail floor.